“Wash On Wheels” (WoW) is a app-based mobile sanitation service originally conceptualized and piloted by the District Administration of Chhindwara, Madhya Pradesh, under the Swachh Bharat Mission (Grameen) Phase 2. Designed as a demand-driven model, the initiative equips sanitation workers (Swachhata Saathis) with motorized vehicles outfitted with high-pressure washers, eco-friendly cleaning supplies, and personal protective equipment (PPE). The service provides prompt, professional, and deep cleaning for institutional toilets (such as those in schools, Anganwadis, panchayat bhavans, and health centers) as well as individual household toilets across rural areas.
Launched initially on September 26, 2024, from Gram Panchayat Chhindi in the Tamia block of Chhindwara district, the pilot quickly gained momentum due to its effectiveness in tackling maintenance issues in rural sanitation.
Seeing its huge success in restoring underutilized toilets and improving public hygiene, the Government of Madhya Pradesh, headed by Hon’ble Chief Minister Dr. Mohan Yadav, approved the adoption of the Chhindwara Model to be implemented across all districts in the state.
